About the Department:
The scope of MBA in Marketing is very good in today’s market trend. MBA in Marketing is one of the oldest disciplines of management study.If you are interested in the entertainment, media, promotions, advertisement, sales and general management field, then the MBA is appropriate for you.The MBA in marketing is involved in the sales and services of the products, competitions and market trends of the business.
MBA in marketing educates the students about sales, marketing fields, executive and leadership management skills, consumer trends, market strategies, product management and market research in different industries.
“MBA in Marketing Management is the subject of sales & services, promotions, advertising and consumer behavior study”.
Vision And Mission:
Vision: To emerge as the best Educational Institute by providing Visionary leaders who transform the Global Business through Innovation, Integrity and Excellence.
Mission:Providing students with the knowledge and abilities needed to succeed in the global business world while ensuring qualification learning and leadership development.
Finance is one of the most sought after specialization of MBA. A big community of students is attracting with this specialization.
“Finance as a subject involves the management, control and review of the collection, investment and resources of money as a capital required for an industrial building, plant and working”.
It is the age of industrialization in all around the world. Many industries are being established in many countries. Finance is the way to establish an industry in a proper way in according to the money management of the building, run, money resources and its proper collection.
In this course, the students are offered the knowledge and skills of analytical thinking, continuous process, concept of managerial decision, maintaining balance between risk & profitability, coordination process and centralized nature. The course is included with the corporate finance, budgeting, costing, international finance, investment & securities and working capital management. These subjects prepare the students to work with any financial organization. Actually, the students who have done the B.Com or having commerce in their qualifying examination, they are well going-through the finance, accountancy and related fields.
The “Human Resource Management” is a function that involves in the process of hiring of the workforce, providing development & training, maintaining workforce regulation, assessment of their performance, providing compensation & benefits, motivating, relation with labour, health, welfare and safety assessment”.
MBA in HR (Human Resource) is one of the most opting specializations of management study. It is a challenging and stimulating programme of management. The HRM was started as the discipline of the education and in a profession in the year 1913 as the labour management in England. The students always think that, why to do MBA in HRM. There are some other specializations in MBA curriculum, then after what is the scope of HRM.
It is the age of industrialization in all around the world. Many industries are being established in many countries. HRM is the backbone of any industry in order to the skilled and knowledgeable workforce. MBA in HRM allows the students to develop the general management skills in the first year and the learning about human resource practices in the second year.
In the curriculum of the course, the students are taught about the strategic management, human resource development and legal aspect management. The students are taught about the cultural, social and economic factors that influence employees’ relation. The specialized fields of this course are:
Master of Business Administration in Information Technology is a course which has many avenues for its students. From the possibility of joining an IT company to being placed in one of the departments of IT governance, IT Management and resourcing to much more. The course is a professional degree program that covers two important aspects of business management. There is a rich demand of IT professionals having expertise in business management in the market today.
An MBA (Information Technology Management) graduate’s climb up the corporate ladder is usually accelerated. Most of them will take up positions such as CTOs (Chief Technology Officers), CIOs (Chief Information Officers), information technology directors or IT managers. Information systems managers serve crucial functions within a company.
You can work as a Computer Science Project Manager, Information Security Manager, Computer Networking Manager, Information Technology Manager, and much more. IT Managers have huge opportunities to work in IT domain of any big company or directly in technology firms. Indian IT giants like TCS, Infosys, WIPRO, Tech Mahindra, HCL Technologies etc. hire MBA IT from top Indian B Schools for business development roles and offer attractive entry level salary. Foreign companies like Accenture, Capgemeni, SAP, HP, Cognizant etc also recruit MBA IT graduates. The role of IT Manager includes planning, strategizing and implementing new software and IT projects. Many managers are also given responsibility to directly interact with foreign clients to understand their requirements and specifications over a project and many are absorbed under Business Development role. Post and Salary varies as per one’s experience and expertise gained in industry. Job Roles
The MBA IT graduates are given a variety of job roles. Some of them are mentioned as below:
The MBA in Marketing may have the following courses:
Finance MBA can work in banking and non-banking sectors. You can work anywhere in the corporate world. Every industry has a need for financial expert for maintaining the balance of capital. The students, who have done the MBA in finance, have a lot of job opportunities in government and the private sector. He/she can be a part of the stock market, top-notch organization, finance ministry and related organizations. Beside an MBA finance with CA can run his own business. It is a good paying degree course. Salary is no bar for the qualified and skilled one. A financial manager can earn the INR 500000 to 120000 per annum. You can play the role of following positions in an industry:
There are various job opportunities in the field of human resource management. all industries need to hire an HR administrator(s) to settle and handle the activities regarding the hiring of employee, their benefits, compensation, salary settlement, training & development and maintain the work performance of the employee, and ensure that all activities is done as per the company policy.
An MBA in HR graduate can work in the industries, corporate, colleges & schools and MNC’s. There are a sufficient number of job in India, and off-course there is a great opportunity to work in abroad. Some of the job titles of this field are:
There are various job opportunities in the field of human resource management. all industries need to hire an HR administrator(s) to settle and handle the activities regarding the hiring of employee, their benefits, compensation, salary settlement, training & development and maintain the work performance of the employee, and ensure that all activities is done as per the company policy.
An MBA in HR graduate can work in the industries, corporate, colleges & schools and MNC’s. There are a sufficient number of job in India, and off-course there is a great opportunity to work in abroad. Some of the job titles of this field are:
Industrial Collaboration:
You will also learn the communication skill, analytical skill, ability to integrate programmes or ideas, business ethics and leadership while your course ended. The students, who have done the MBA in marketing, have a lot of job opportunities in government and the private sector. You can be part of direct marketing or digital marketing. By the growing technology in the world the concept of marketing is not limited to the door to door sales. It has a wide variety of technologies. You can do the marketing by the social media, pay-per-click, web designing, search engine optimization, search media optimization and articles. The candidate having the MBA in marketing degree can earn the 40000 to 65000 per month in India. The salary structure depends on the position and reputation of the employer firm. You can play the role of following positions in an industry:
You will also learn the communication skill, analytical skill, ability to integrate programmes or ideas, business ethics and leadership while your course ended. The students, who have done the MBA in marketing, have a lot of job opportunities in government and the private sector. You can be part of direct marketing or digital marketing. By the growing technology in the world the concept of marketing is not limited to the door to door sales. It has a wide variety of technologies. You can do the marketing by the social media, pay-per-click, web designing, search engine optimization, search media optimization and articles. The candidate having the MBA in marketing degree can earn the 40000 to 65000 per month in India. The salary structure depends on the position and reputation of the employer firm. You can play the role of following positions in an industry:
It is a well-paid field. A well-experienced MBA graduate in HR specialization can earn the 2 lakh to 5 lakh per annum. The remuneration is a subject of the profitability, geographic location, organization level and personal qualification and experience.
It is a well-paid field. A well-experienced MBA graduate in HR specialization can earn the 2 lakh to 5 lakh per annum. The remuneration is a subject of the profitability, geographic location, organization level and personal qualification and experience.
Placements
| MBA 2017-18 Batch | |||||
|---|---|---|---|---|---|
| S.No. | Year | Name Of Students | Roll No. | Company Name | |
| 1 | 2017-2018 | ANJALI YADAV | 16MAIXX603 | Cognus | |
| 2 | 2017-2018 | MAMTA AGGARWAL | 16MAIXX615 | Cognus | |
| 3 | 2017-2018 | RIYA JASRAPURIA | 16MAIXX628 | Cognus | |
| 4 | 2017-2018 | DHARMENDRA PATHAK | 16MAIXX610 | Grolier International | |
| 5 | 2017-2018 | RAJAT PANDEY | 16MAIXX625 | Grolier International | |
| 6 | 2017-2018 | TAMANNA YADAV | 16MAIXX640 | Grolier International | |
| 7 | 2017-2018 | JITENDRA KUMAR PALSANIA | 16MAIXX613 | Infosys | |
| MBA 2016-17 Batch | |||||
|---|---|---|---|---|---|
| S.No. | Year | Name Of Students | Roll No. | Company Name | |
| 1 | 2016-2017 | KSHAMATA AGARWAL | 15MAIXX615 | ICICI BANK | |
| 2 | 2016-2017 | MONU SHARMA | 15MAIXX623 | ICICI BANK | |
| 3 | 2016-2017 | PRAGYA VASHISHTHA | 15MAIXX630 | ICICI BANK | |
| 4 | 2016-2017 | RAVI RAJ | 15MAIXX635 | ICICI BANK | |
| 5 | 2016-2017 | RISHI RAJ | 15MAIXX637 | ICICI BANK | |
| 6 | 2016-2017 | SAGAR CHAURASIA | 15MAIXX642 | ICICI BANK | |
| 7 | 2016-2017 | SHIVAM CHANDEL | 15MAIXX651 | ICICI BANK | |
| MBA 2015-16 Batch | |||||
|---|---|---|---|---|---|
| S.No. | Year | Name Of Students | Roll No. | Company Name | |
| 1 | 2015-2016 | KHUSHBOO BHATIA | 14MAIXX612 | Justdial Ltd. | |
| 2 | 2015-2016 | SHOBHIT SHANKHDA | 14MAIXX636 | Justdial Ltd. | |
| 3 | 2015-2016 | MD. FAIZUDDIN | 14MAIXX607 | Justdial Ltd. | |
| 4 | 2015-2016 | SHALU MITTAL | 14MAIXX063 | Corp India | |
| 5 | 2015-2016 | MANISH KUMAR SINGH | 14MAIXX616 | Corp India | |
| 6 | 2015-2016 | SURBHI CHOUHAN | 14MAIXX638 | Corp India | |
PROGRAM EDUCATION OBJECTIVE
I. Preparation:-
Development in their chosen profession through profound understanding and analytical approach to have better managerial decision ability.
II. Core competence:-
Within the course duration they should demonstrate leadership and initiative to ethically advance professional and organizational goals with a commitment to teamwork.
III. Breathe::-
TParticipate in activity that supports humanity and economic development nationally and globally along with the sense of social responsibility.
IV. Professionalism:-
To inculcate in students professional and ethical attitude, effective communication skills, teamwork skills, multidisciplinary approach, and an ability to relate managerial issues to broader social context.
V. Learning Environment:-
To provide students with an academic environment aware of excellence leadership and lifelong learning needed for successful professional career through independent studies, thesis, internships etc.
List of Program Outcomes
PO-1
Apply knowledge of management theories and practices to solve business problems and ability to develop Value based Leadership ability..
PO-2
Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business and to foster Analytical and critical thinking abilities for data-based decision making.
PO-3
Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment by establishing real time communication workshop for complete learning..
PO-4
Ability to develop participate approach in managerial decisions as well as leadership skills to implement those decisions considering social responsibility in to consideration.
PO-5
Ability to identify and analyze management research problems to make the students research oriented.
PO-6
To develop industry ready professionals with business and managerial acumen who must possess high human values and social awareness in their professional and personal lives.
Program Specific Outcome
PSO-1
The ability to employ innovative career paths to acquire entrepreneurial traits to evaluate and manage their own business successfully.
PSO-2
To work successfully as a Professional with requisite skill set in the area of Marketing/ Finance/Human Resource/ Information Systems/ Operations & supply Chain/ Business Analytics.
Course Outcomes (COs)
| S.No. | Course Code | Course Title | Course Outcomes (COs) | |
|---|---|---|---|---|
| 1 | M 101- | Funadamental of Management | CO-1: | Define management and organization and explain the working of management with the challenges. |
| CO-2: | Demonstrate the roles, skills and functions of management | |||
| CO-3: | Apply knowledge of principles and practices of Management to diagnose and solve organizational problems and develop optimal managerial decisions | |||
| CO-4: | Learn from the management practices of Business leaders, the art of management. | |||
| CO-5: | Analyze and evaluate various functions of management such as planning, organizing, staffing, directing, leading, controlling and coordinating for problem solving decisions in their profession. | |||
| 2 | M 102 | Managerial Economics | CO-1: | Describe the fundamental ideas of managerial economics and how they relate to other academic fields. |
| CO-2: | To comprehend the business and economic policies in place today and how they affect the economy. | |||
| CO-3: | Examine the process that a firmware utilises to distribute its entire resource allocation among multiple uses. | |||
| CO-4: | Utilise economic theory's instruments to elucidate the firm's optimal production and price choices inside each market structure | |||
| CO-5: | To comprehend the functions of managers in the process of making business decisions that aim to maximise profits. involves the use of economic theories and methodologies to make business decisions and optimize the allocation of resources in an organization. | |||
| 3 | M 103 | Operation Management I | CO-1: | Describe the Scope of Operation Management and thereby acquire the knowledge of Competitiveness, Strategy, and Productivity and Demand forecasting |
| CO-2: | Identify similarity and differences between product and services, evaluate various facility alternatives and solve managerial problem related to their design and capacity planning and Evaluation of Cost Volume Analysis. | |||
| CO-3: | Solve Managerial problems related to plant location and layout, line balancing, material handling for an organization. Identify similarity and differences between product and services, evaluate various facility alternatives and solve managerial problem related to their design and capacity. | |||
| CO-4: | Solve Managerial problems of production planning and control related to aggregate and material Requirement Planning, and thereby understand the concept of ERP & MRP. | |||
| CO-5: | Understand the importance of inventory control, inventory ordering policies and select appropriate inventory model to solve inventory problems. | |||
| 4 | M 104 | Marketing Management | CO-1: | Demonstrate strong conceptual knowledge in the functional area of marketing management. |
| CO-2: | Demonstrate effective understanding of relevant functional areas of marketing management and its application. | |||
| CO-3: | Demonstrate analytical skills in identification and resolution of problems pertaining to marketing management. | |||
| CO-4: | Demonstrate understanding of various marketing strategies, pricing and channel decisions. | |||
| CO-5: | Demonstrate understanding of integrated marketing communication and evaluation of market performance and recent trends in marketing. | |||
| 5 | M 105 | Information Technology for managers | CO-1: | To describe IT infrastructure and its technique being leveraged by business.To define Information System from both a Technical and Business perspective.Develop HTML programs for Web Designing. |
| CO-2: | To explain the role of information technology enhancing business capabilities and correcting decision-making using data management and data analysis IT Techniques as strategic tools to make business more competitive. | |||
| CO-3: | To determine techniques of business intelligence based on data. Design, plan, analyze, budget and propose technical requirement that impact the performance of business process to create a competitive edge. | |||
| CO-4: | To distinguish approach of IT improving global, economic and ethical aspects of business. | |||
| CO-5: | To justify that IT enabled business achieves organizational goals effectively. interpret the relationship between Organizations, Information Systems and Business Processes. | |||
| 6 | M 106 | Organisational Behaviour | CO-1: | Examine how individuals and groups behave inside organisations in relation to the main determinants of behaviour within organisations. |
| CO-2: | Analyse critically the possible impacts on organisational behaviour of significant changes in the external environment. | |||
| CO-3: | Examine organisational behaviour problems in light of theories, models, and concepts related to organisational behaviour. | |||
| CO-4: | Handle tension and resolve disputes in an organisational setting. | |||
| CO-5: | Illustrate how knowing organisational behaviour can help you comprehend the motivations (why) underlying the actions of individuals inside the organisation. | |||
| 7 | M 107 | Cost and Management Accounting | CO-1: | This is all about basic accounting in term of theory and practical. Student will learn preparation of books of accounts as well as an ability of preparing the fianancial statements of a business organisation |
| CO-2: | To develop the ability of performing analysis and deriving the interpretation from financial statements using different techniques of fianancial statements. | |||
| CO-3: | To identify problems associated with cost accounting, standard costing and budgetory control. Also to critically analyze and provided recommendation to improve and control in the business organisation. | |||
| CO-4: | To develop an orientation towards standards of accounting practices accepted and adopted at international level under IFRS. Also student will be able to understand apply managerial accounting and its objectives in a way that demonstates a clear understanding of ethical responsibilities. | |||
| CO-5: | To develop the abitlity of performing vaulation of goodwill and also how to manage inventoty through various techniques. | |||
| 8 | M 108 | Business Statistics and Analytics for Decision Making | CO-1: | Inverse of a matrix. Solving linear equations by using matrices, Input-Output analysis. Use concept of matrices for solving business problems. |
| CO-2: | Variance and standard deviation and Coefficient of Variation, Z Score, Exploratory data analysis, Box and Whisker Plot Statistically analyze business data using various tools. Visual explorations using software like Microsoft Excel/MINITAB etc. | |||
| CO-3: | Use the concept of index numbers in solving the economic and business problems.Fixed base and Chain base methods. Fisher ideal index number. Ration and Proportion. | |||
| CO-4: | Apply distribution techniques in business context.Bayes’ theorem and its applications. Probability Distributions: Concept and application of Binomial, Poisson, Exponential and Normal distributions | |||
| CO-5: | Carry out basic Investment Analysis. Annuity, amortization and sinking funds. Breakeven Analysis. | |||
| 9 | M 201 | Legal and Business Environment | CO-1: | Acknowledge the significance of establishing broad legal parameters that specify company regulation. |
| CO-2: | Compelte understanding of law of contract and other laws relating to various business activities. | |||
| CO-3: | Awareness regarding how to sign any contract in legal manner and protect the property of business, to deal with the related issues. | |||
| CO-4: | Evaluating the role of law in an international, economical, political and social context with complete understanding of business envrionment and its related factors. | |||
| CO-5: | To familirise students with monetary and other government policies, how to deal with challenges and opportunities in global scenario. | |||
| 10 | M 202 | Corporate Strategy | CO-1: | Define management and organization and explain the working of management with the challenges. |
| CO-2: | Demonstrate the roles, skills and functions of management | |||
| CO-3: | Apply knowledge of principles and practices of Management to diagnose and solve organizational problems and develop optimal managerial decisions | |||
| CO-4: | Learn from the management practices of Business leaders, the art of management. | |||
| CO-5: | Analyze and evaluate various functions of management such as planning, organizing, staffing, directing, leading, controlling and coordinating for problem solving decisions in their profession. | |||
| 11 | M 203 | Quantitative Techniques | CO-1: | Understand the Quantitative Approaches to decision making and general method of solving quantitative models. Classification of models.Model Formulation, of LP model, graphical method, simplex method. Introduction to Duality. |
| CO-2: | Calculate the minimum transportation cost and allocation of resources., Methods of finding initial basic feasible solution (NWCM, LCM & VAM), test for optimality (MODI Method), degeneracy, Assignment problems, Introduction, General structure, Hungarian method of solution, variations of assignment problems. | |||
| CO-3: | Understand the concept of Decision-making under uncertainty, Theory of games- formulation of game models and its solution methods.Decision-making under uncertainty- Maximin, Maximax, Laplace and Hurwicz criteria; decision-making under Risk- Expected Value (EMV, EOL,EVPI), decision tree analysis . | |||
| CO-4: | Understand the Replacement Theory in decision making.Theory of games- formulation of game models, Two person Zero sum games & their solution, 2 x N and M x 2 games, pure strategies with saddle point, rule of dominance | |||
| CO-5: | Understand the concept of Queuing Theory, Simulation and application in queuing, inventory, finance, marketing and HR areas. Replacement Problems: Replacement of items that deteriorate with time; Replacement of items that fail completely; staffing problem. | |||
| 12 | M 204 | Financial Management | CO-1: | It's about the complete concept of financial management , related theories and vaious sources of funds for the organisation. It will enable the students to recognize the financial implications of managerial choices. |
| CO-2: | To create understanding of various methods of analysing time value of money. | |||
| CO-3: | Evaluate investment opportunities using various capital budgeting techniques such as net present value (NPV), internal rate of return (IRR), and payback period. | |||
| CO-4: | To Understand the importance of working capital and manage it effectively.Optimize the balance between current assets and liabilities. It will enable students in Calculation of the cost of capital for a company, incorporating factors such as equity, debt, and weighted average cost of capital (WACC). | |||
| CO-5: | To understand various models of capital structure and apply these financial modals to real-world corporate finance decision-making scenarios.Analyze factors influencing dividend decisions and understand the impact of dividend policies on shareholders. | |||
| 13 | M 205 | Human Resource Management | CO-1: | To develop a foundational understanding of human resource management and gain insight into the managerial abilities necessary to manage people in an organization. |
| CO-2: | To develop the skill set to apply HRM knowledge and put work design strategies into practice with complete understanding of selection and recruitment. | |||
| CO-3: | Ability to develop HRM procedures, including hiring, selection, training, performance reviews, and reward programs. | |||
| CO-4: | Describe the concept of compensation management and performance appraisal with their varius methods and strategies,so that one can analysis and appraisal of work done by man power. | |||
| CO-5: | To recognize the importance of succession and career planning as well as industrial relations. It will develop a insight to maintain good industrial relations. | |||
| 14 | M 206 | Marketing Research | CO-1: | To comprehend the idea and procedure of market research in a corporate setting.To create understanding regaring concept and use of both qualitative and quantitative research designs. |
| CO-2: | To elaborate the concept Exploratory, Descriptive, and Experimental Research Designs, To develop one's capacity for analysis and market research with the use of various techniques and software | |||
| CO-3: | This objective is focused on data collection, creating a hypothesis that makes sense, and testing of hypothesis by using various tests.It Describes in detail the concept of measurement and its levels. | |||
| CO-4: | Analyse and evaluate the various ways of impementing Marketing Research tehcniques in real world scenario and application of MR in achieving marketing goals of organisation. | |||
| CO-5: | To create understanding regaring the reporting of research including structure, types, plagrisim other related terms in order to properly present research findings | |||
| 15 | M 207 | Operation Management II | CO-1: | Understand the motion study, time study and apply work study and stopwatch processes in operations. |
| CO-2: | Describe the scope, outcomes, evolution and various philosophies of quality management given by different Gurus and Study of Quality of Certification. | |||
| CO-3: | Analyze and interpret the process quality using various graphical and statistical tools like control charts, acceptance sampling and explain the product quality improvement using QFD, Robust design and Taguchi method. | |||
| CO-4: | Solve managerial problems related to production control related to sequencing, scheduling and understand principles of JIT and lean manufacturing and aspects of maintenance management. | |||
| CO-5: | Understand the significance of supply chain and Inventory management and apply project management techniques PERT and CPM to solve the operations problem. | |||
| 16 | M 209 | New Enterprise and Innovation Management | CO-1: | To recognize the fundamental ideas that support acquiring the knowledge necessary to establish and launch a new business. |
| CO-2: | To develop insight of how to create new venture and how to create innovative plans for exploring, seizing, and expanding upon fresh business prospects. | |||
| CO-3: | Understanding and analysis of vaious sources of funds, ability to evaluate those. | |||
| CO-4: | Knowlegde of various government policies regarding startups and new venture, various issues associted with the creating of new venture and how to deal with these issues. | |||
| CO-5: | Realising the importance of innovation for surviving in such a competitive market, knowledege of how its vaious strategies. | |||
| 17 | M 311 | International Finance Managemet | CO-1: | This is to introduce Internationalfinancial Market, mechanism and implications. This will enable students to have knowledge about related concepts and how the risks are managed in actual scenario. |
| CO-2: | There are various investment strategies, sources and modes of deploying funds in International scenario. Through this student will learn about how to strategies various investments and take informed decision. Why BOP is significant for Nation as well as for Individual? | |||
| CO-3: | Students will get aware about different instruments of international financial market like bonds, euro, DRs so on. | |||
| CO-4: | This is focused on having understanding about concept of exchange rates, related theories and ways of degerming such rates. Which will enable student to understand and analysesrelations between different exchange rates and markets(future and spot). | |||
| CO-5: | This is to demonstrate the integrative understanding and analysis of recent trends, developments and issues in globalfinancial market. | |||
| 18 | M 312 | Marekting of Financial Services | CO-1: | This objective is focused on creationg understanding in students regarding financial services and Indian financial system with their regulations, trends and challenges. |
| CO-2: | This will help Students in developing their understanding about the banking sector, its working and various matters related to banking services. As well as the various marketing strategiesand 4P adopted by financail institutions. | |||
| CO-3: | Studnets will get aware about how branding play crucial role in such organisations and why marketing of such services is vital for them. This will enable them to strategise and implement strategies in real life scenario. | |||
| CO-4: | This will create understanding about Merchant banking ,credit rating agencies and related concepts. By using this concept students will be able to take decisions realted to various financial aspects for organisation and personal fianancial goals. | |||
| CO-5: | Students will get aware about the concept lease fiannacing, mutual funds, ARCs, securitisation as new emerging fiancial services and their status in India. | |||
| 19 | M 314 | Banking and Finance | CO-1: | This will help the students in understanding the fundamentals of banking and non banking financial institutions, as well as different guidelines of RBI and it's regulatory provision |
| CO-2: | This objectives is focused on creating awareness regarding various products and services offered by banks, functions and significance of such products in our life. The relation between banker and customer with their rights and duties . Which will enable student to access various services of banks. | |||
| CO-3: | Students will get aware about the concept of NPA, it's management and risk management process of banks. | |||
| CO-4: | As microfinance play vital role in economy. This objective is focused on having thorough understanding of microfinance and related terms. Various contracts are also covered in this, which enable students to be aware about how contracts are useful in real working environment. | |||
| CO-5: | This will create understanding about E-banking and related products. By using this concept students can avail benefits of such services and products in real world. | |||
| 20 | M 230 | Integrated Marekting Communication | CO-1: | Develop abilities and skills required for the performance of marketing functions of a multi-channel communications program in synergy with the other marketing communication mix strategies. |
| CO-2: | Apply knowledge of advertising structure and budgeting to solve problems related to business communication. | |||
| CO-3: | Apply knowledge of creative strategy and media planning to diagnose and solve organizational problems from managerial perspectives. | |||
| CO-4: | Analyze and evaluate various methods of promotion and locate use of appropriate advertising sources. | |||
| CO-5: | Understand the economic justifications and analyze the legal and ethical considerations for advertising and promotion. | |||
| 21 | M 322 | Sales and Distribution Management | CO-1: | To understand & appreciate the diverse variables affecting the sales & distribution function |
| CO-2: | Demonstrate comprehension of sales and distribution plans and strategies. | |||
| CO-3: | Students should be able to link distribution with other marketing variables. | |||
| CO-4: | Comprehend various channel types and be able to take various channel decisions. | |||
| CO-5: | To make the students aware of the key principles in designing, managing, evaluating, and modifying marketing channels and physical distribution system in the context of changing Indian marketing environment. | |||
| 22 | M 323 | Product and Brand Management | CO-1: | Apply knowledge of product offerings decisions and setting product strategy to diagnose and solve organizational problems |
| CO-2: | Apply knowledge of product offerings decisions and setting product strategy to diagnose and solve organizational problems | |||
| CO-3: | Develop a critical understanding of the processes involved in building & managing brands and brand equity. | |||
| CO-4: | Identifying and making effective use of branding strategies. | |||
| CO-5: | Develop abilities and skills required for the managing brands over geographic boundaries and market segments. | |||
| 23 | M 331 | Strategic Human Resource Management | CO-1: | This is to develop thorough understanding of SHRM, it's evolution and related concept. Through this Students will come to know about SHRM , it's significance and how HR strategies get aligned with Business Strategies |
| CO-2: | This will help students to understand how work force get utilized and various practices of HR system, with the different ways to develop work force. | |||
| CO-3: | It will develop insight into the strategies for evaluation of HR and its various approaches. Students will learn how these approaches are used in practical world? | |||
| CO-4: | students will get aware about various methods of measuring HRM and firm's performance, ways of framing strategies for the same. | |||
| CO-5: | This is to enable students to analyze and forecasts the future of SHRM and make them to appreciate it's presence. | |||
| 24 | M 330 | Training and Development | CO-1: | Students will gain knowledge of the procedures and training programs used by various organizations and evaluate their efficacy. |
| CO-2: | Designing a training program for a particular work position will be taught to the students | |||
| CO-3: | Conducting a mock training session with a focus on need identification can be a valuable learning experience for students. | |||
| CO-4: | To help students learn to evaluate the effectiveness of a training session, | |||
| CO-5: | To comprehend the process, interventions, and organization development. | |||
| 25 | M 332 | Manpower Planning | CO-1: | Gain proficiency in applying HRM knowledge and implementing work design strategies into practice. |
| CO-2: | Establish a capacity to hire, train, evaluate, and manage staff performance and concerns. | |||
| CO-3: | Exhibit the capacity to develop a critical appreciation and knowledge of the factors that determine the needs for human resources and the methods for achieving those needs. | |||
| CO-4: | Being able to conduct thorough and equitable recruiting and selection in a methodical manner. | |||
| CO-5: | Acquire an understanding of the goals, methods, and uses of human resource planning in relation to various organizational strategies. | |||
| 26 | M 340 | Material Management | CO-1: | This is to introduce concept of material management , related terms , purchase management, systems and techniques with its related issues. It will enable the student to play leading role in strategising purchase and to understand the importance of material. |
| CO-2: | Students will get aware inventory management, its various models with strategies of MRP. | |||
| CO-3: | It will develop insight into the strategies for managing spare parts and understand how important it is for ant organisation. | |||
| CO-4: | Students will get aware about the various systems of inventory management , its strategies. This will help them to solve real life problems and related issues. | |||
| CO-5: | It will help in Recognising the significance of warehouse administration and Choosing a provider and develop the process for evaluating vendors. | |||
| 27 | M 343 | Export Import procedure and documentation | CO-1: | Make understand the critical documentation and their specification |
| CO-2: | To know the steps for obtaining import –export licensing procedure and requirements | |||
| CO-3: | Understand Indian government initiatives and policies for exports promotion Understanding INCOTERMS 2020 | |||
| CO-4: | Develop an in-depth understanding of export packaging and logistics management at shipment process | |||
| CO-5: | Understand Customs Procedure Availing Incentives – Duty drawback and Foreign Trade Policy | |||
| 28 | M 341 | Total Quality Management | CO-1: | Describe the concepts of Quality, TQM and benefits and different aspects of Quality Management. |
| CO-2: | Describe the scope outcome evaluation and various philosophies of quality gurus, cost of quality customer perception of quality and customer needs and to understand Taguchi method. | |||
| CO-3: | Analysis and interpret the process quality using various as QC tools like control chart acceptance Sampling and explain the product and Process quality improvement using CFD robust design. | |||
| CO-4: | Describe as scope of Benchmarking, Six Sigma Technique and ISO standards (9000and 14000) and manage quality programs. | |||
| CO-5: | Implementation of TQM in manufacturing sector and service sector quality in design understand the significance of TQM awards. | |||
| 29 | M 351 | E business | CO-1: | This will help in comprehending e-business terms and concepts, infrastructures, technologies and various application as well as how it affects market commerce and society. |
| CO-2: | To understand how traditional business methods must adapt in the electronic age and the global nature of e-Business, with complete understanding of its market , all its factors and tradings. | |||
| CO-3: | Examine actual business cases in terms of their e-business plans, decisions, and transformation procedures, with its various applications. | |||
| CO-4: | This objective is focused on analysing implications of e-busniess on other industries and society. | |||
| CO-5: | This is to enable students to identify issues and challenges faced by e business, with current trends in this field. | |||
| 30 | M 352 | Strategic Management of information technology | CO-1: | To create familiarity with the fundamental ideas, guidelines, and procedures pertaining to the creation and application of strategies of Information technology. |
| CO-2: | Students will get aware about IT designs and architectures with its landscape management. It will enable the student to create designd and landscape of IT. | |||
| CO-3: | To incorporate and use knowledge of fundamental principles to the development and application of strategies from several functional and holistic viewpoints. | |||
| CO-4: | To impart knowledge of competitive advantages of IT with its various strategies and various recent trends. This all will develop leadership ability in students. | |||
| CO-5: | Rules and by laws are euqally important, this is focused on developing orientation towards various standards, policies and by laws of IT | |||
| 31 | M 353 | Information Security and Cyber Law | CO-1: | Learn the fundamentals of business and information security. Including types of cyber crimes, other security threats and various protocols associated to it. |
| CO-2: | To create awareness regarding E-business and legal issues with its current trend. To Learn about the Information Technology Act of 2000. | |||
| CO-3: | To impart knowledge about athentication , its various types and ways, new technologies to authenticate with information security and infrastructure | |||
| CO-4: | This objective is focused cyber forensics and to enable student to be aware about the ethical considerations. To teach how to create defenses against typical attacks on information security. | |||
| CO-5: | The basic grasp of the IT Act's authority and aid in understanding the Act's penalties and offenses. | |||
| 32 | M 360 | Data Science and Analytics | CO-1: | Develop in depth understanding of the key technologies in data science |
| CO-2: | Apply principles of data science to the analysis of business problems. | |||
| CO-3: | Understand and integrate data science and analytics capabilities into the formation of situation analysis | |||
| CO-4: | Demonstrate knowledge of statistical data analysis techniques utilized in business decision making. | |||
| CO-5: | Formulate and use appropriate models of data analysis to solve hidden solutions to business related challenges | |||
| 33 | M 362 | Big data Technologies | CO-1: | To define the basic concepts of big data. Interpret the challenges and technologies and responsibilities. Compare different tools used in big data analytics. |
| CO-2: | Understand the Hadoop and Analysis of Hadoop Ecosystem to manage Data and Data storage processes. Interpret how to use different tools to manage big data. | |||
| CO-3: | Understand the concept of HDFC and its different task. Apply MapReduce to solve problems. by scheduling. | |||
| CO-4: | Describe No SQL Data Management, advantages and Analyse the different models. | |||
| CO-5: | Implementation of Big Data Applications in different sectors. | |||
| 34 | M 363 | Block Chain Technology | CO-1: | Discussion of the conceot, history, technology, and applications of Blockchain, with its various technological and cryptographic element. |
| CO-2: | To impart knowledge of complete classification of blockchain technologies . Students will be able to manage risks associated to blockchain by overcoming its limitations. | |||
| CO-3: | Stay informed about emerging trends and innovations in blockchain technology, such as non-fungible tokens (NFTs), decentralized finance (DeFi), and interoperability solutions. | |||
| CO-4: | This will create awareness regarding cryptocurrency so that they can securely use wallets and exchanges for cryptocurrencies.Become knowledgeable about funding Blockchain businesses. | |||
| CO-5: | Work collaboratively in teams to develop and implement a blockchain-based project, applying theoretical knowledge to practical scenarios. | |||
| 35 | M 411 | Financial System, Institutions and Instruments | CO-1: | To familiarize students with the fianancial system and its structure in India.To familiarize students with various markets and financial institutions and to educate studentss about various financial instruments. |
| CO-2: | To enable students in making wise financial choices when obtaining capital from the financial markets. To create familiarity with the money market system and its insrutments. | |||
| CO-3: | Understanding of concept of capital market, its types and various instruments with the regulations prevailing in our nation. To develop the skill of analysing and evaluating various instruments so that they can take informed decision. | |||
| CO-4: | Fair and depth understanding of debt market, its pros and cons, its current practices , instruments and regualtions. | |||
| CO-5: | Analysis of current trends, issues, opportunities and challenges, effectiveness of regulations and other market related practices. | |||
| 36 | M 412 | Mergers, Acquisitions and Corporate Restructuring | CO-1: | To explain the idea and importance of employing various corporate restructuring techniques in order to accomplish business goals. To enable students in understanding about the current practices in India and its regulations. |
| CO-2: | To impart knowledge of the various forms of M&A transactions and the procedures involved in carrying them out. To elucidate the tenets and procedures of mergers and acquisitions and their role in accomplishing different business goals | |||
| CO-3: | To elaborate the methodology for business valuation and pricing under contracts for the purchase and sale of businesses. Gain knowledge of the variables that affect a company's valuation as well as the various approaches taken in business valuation. | |||
| CO-4: | A basic awareness of the Indian mergers and acquisitions regulatory framework. To explain the complete concept of takeovers and its current practices in India. | |||
| CO-5: | To analyse the challenges and opportunities of international Mergers and acquisition, study various factors impacting international deals and how its beneficial for organisation's growth and success. | |||
| 37 | M 413 | Behavioural Finance | CO-1: | Describe the concepts of Behvioral finance and its Scope, Comparison between Behavioral Finance and Standard Finance and do study of different Risk |
| CO-2: | Describe the Decision Making in terms of behavioral Finance Study of Ambiguity and loss aversion. Interpret the Cognitive and Emotional Bias. | |||
| CO-3: | Analysis and interpret the Theories of Behavioral Finance explain the Heuristics that simplify the assessment of probabilities in a decision and access Probability matching | |||
| CO-4: | Interpret Behavioral Portfolio Theory of investing and understand the value investing financial decision-making Future of Neuro finance. | |||
| CO-5: | Explain the concept of anomalies and biases in designing investment strategies and describe the investor behavior during bubbles. | |||
| 38 | M 430 | Employee Relations & Labour Laws | CO-1: | Understanding of the basis for industrial relations. |
| CO-2: | The capacity to recognize employee relations' significance from an industrial relations standpoint. | |||
| CO-3: | Knowledge of labor regulations and how to execute them within an organization. | |||
| CO-4: | Proficient in conducting fair and comprehensive recruitment and selection processes with a systematic approach. | |||
| CO-5: | Establishing knowledge of the goals, processes, and uses of HRM in accordance with various business strategies. | |||
| 39 | M 431 | Performance Management System | CO-1: | Strengthen a solid understanding of and ability to use performance management procedures. |
| CO-2: | Apply a specified performance improvement approach to learn how to improve the underperformance | |||
| CO-3: | The ability to deliver efficient and consistent performance feedback. | |||
| CO-4: | Acquire the capacity to clearly define expectations in order to enhance output and performance. |
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| CO-5: | Building the skill set required to apply different performance management concerns |
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| 40 | M 432 | Cross Cultural Human Resource Management | CO-1: | Recognize international human resource management rules and regulations, the institutional framework of international business, barriers to international negotiating, and methods to labor relations and multinational firms. |
| CO-2: | The purpose of IHRM in developing leaders in multinational corporations; how businesses organize their leadership development programs in accordance with their corporate culture and strategic goals. |
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| CO-3: | Find out what constitutes an expatriate, why businesses employ them, how to handle the expatriation process as a whole, and what difficulties come with taking on abroad assignments. | |||
| CO-4: | Emloyees' international training and growth. | |||
| CO-5: | Learn about research methodology and cultivate your analytical, interpersonal, and cross-cultural HRM abilities. | |||
| 41 | M 440 | Supply Chain and Logistics Management | CO-1: | To obtain insight into how supply chain management affects pricing, value, and customers. to comprehend the process of integrating a production facility with a client. |
| CO-2: | Gain knowledge about how crucial logistics are to the creation of corporate strategies and the management of supply chains. To impart knowledge of demand forecasting and its integartion with supply chain. | |||
| CO-3: | Describe and demonstrate the strategic significance of logistics and supply chain management for achieving corporate success through supply chain value creation. | |||
| CO-4: | Analysis of role of sustainability in supply chain, various pricing strategies and sources of revenue with its sourcing. | |||
| CO-5: | Integration of Information management system with supply chain management and its implementation in reallife scenario. | |||
| 42 | M 441 | Project Management | CO-1: | Describe the concepts of project management and project management system and role of project Manager. |
| CO-2: | Manage project and understand the life cycle and different project management phases. | |||
| CO-3: | Analyse the Project Planning and scheduling tools Understand the work breakdown structure and Program Evaluation and review Technique (PERT) | |||
| CO-4: | Understand fundamentals of project costing and Budgeting. Manage project quality and risk. And understand the Critical Path Method (CPM). | |||
| CO-5: | Analyze Project Control and project performance analysis. Understand the Project Management Information Systems. | |||
| 43 | M 442 | Operations Management in Service | CO-1: | Awareness and knowledge of the concept of services, strategy, characterstics, services in operation management, competitiveness in service market and its role in development of economy. |
| CO-2: | Understanding of concepts related to service desigining and designing of service enterprises, various approaches of it and role of technology in making it more effective. | |||
| CO-3: | Analysis of service qualtiy, its factors and significance. Planning and implementation of facilties of service. Developing the sill set in students to deal with the various issues associated to it. | |||
| CO-4: | Comprehension of the terms and duties associated with service operations management. To explain the concept of waiting line and its effective management. | |||
| CO-5: | Interpret basic tools and skills used in creating and maintaining supply - service relationship, ways of outsoucing these services. To analyse the global impact and its various methods to enter in global market. | |||
| 44 | M 420 | Consumer Behaviour | CO-1: | Demonstrate how knowledge of consumer behavior can be applied to marketing. |
| CO-2: | Identify and explain factors which influence consumer behavior. | |||
| CO-3: | Relate internal dynamics such as personality, perception, learning motivation and attitude to the choices consumers make. | |||
| CO-4: | Use appropriate research approaches including sampling, data collection and questionnaire design for specific marketing situations | |||
| CO-5: | Demonstrate effective understanding of consumer behavior issues and theories within a specific context and apply appropriately. | |||
| 45 | M 422 | International Marketing Management | CO-1: | To analyze the environmental variables that influence international marketing. |
| CO-2: | To devise strategies and tactics that can lead to successful international marketing strategies given environmental constraints. | |||
| CO-3: | To analyze the issues and challenge related to market entry and expansion strategies into foreign markets. | |||
| CO-4: | To understand how managers perform the functional tasks that constitute international marketing such as marketing intelligence and mix adapters. | |||
| CO-5: | To understand how companies adjust to their international strategies with respect to global environmental changes. | |||
| 46 | M 424 | Digital and Social Media Marketing | CO-1: | To develop a framework for understanding the forces driving the digital revolution in marketing and business. |
| CO-2: | To understand a digital marketing mix. | |||
| CO-3: | To integrate different digital media and create effective marketing content | |||
| CO-4: | To learn digital marketing tools like search engine optimization and associated analytics. | |||
| CO-5: | To evaluate the performance of different social media in conjunction with overall digital marketing plan. | |||
| 47 | M 460 | Data Visualization for Managers | CO-1: | Understanding of concept of data visualisation and to examine the idea behind data visualization. Describe the different visualization possibilities and to comprehend the representation of large, complex data sets. |
| CO-2: | Analysis of various methods utilized for large-scale data visualization and understanding of processs to be follwed for processing of data visualtisation. It will develop a sill set to implement it in real world situation. | |||
| CO-3: | Understading of how to use google data studio and various social media tools for data visualisation. | |||
| CO-4: | Analysis of various platforms of data visualisation with tableau and microsoft power BI and their various features and the security considerations. | |||
| CO-5: | Desription of the concept of R, its installation, various packages and advanced visaualisation. It will enable students in installing data visualisation with advanced tools and methods. | |||
| 48 | M 462 | Business Forecasting | CO-1: | Understanding of financial analytics and statistical concept including financial data visualisation, uses of data analytics in various segments of management. |
| CO-2: | To become knowledgeable about analytical and statistical methods that can be used to support more informed decision-making and strategising marketing efforts. | |||
| CO-3: | Gain overview of data transformation , its applicatin in managerial segmemntation with its various uses and associated loopholes. | |||
| CO-4: | Understanding and analysis of human resource data using both quantitative and qualitative methods to spot patterns and indicators. | |||
| CO-5: | Study the impact of data interventions on various segments of management and focusing on making practices more effective. | |||
| 49 | M 463 | Functional Analysis | CO-1: | Recognize the different forecasting concepts used in corporate applications and understanding of various categories of data patterns. |
| CO-2: | Understanding of the concept and uses of various techniques of forecasting. | |||
| CO-3: | Utilization of the regression and exponential smoothing methods to analyze and forecast the demand. | |||
| CO-4: | Knowledge of concept of time series analysis, its uses and various types. To understand the different measures of forecast errors. | |||
| CO-5: | This objective is focused on developing the ability of creating a hypothesis that makes sense, and testing of hypothesis by using various tests. | |||
| 50 | M 450 | Software Project Management | CO-1: | Develop the model from the conventional software product to the modern. Understand the Management Spectrum,Types of Organizational Structures Understand Job Roles in Software Development |
| CO-2: | Analyze and design software architecture. Understand factors Influencing Project Management, Project Communication and Project Development PhasesApply, analyze, design and develop a software project.Understand Design various estimation levels of cost and effort. | |||
| CO-3: | Project Scheduling and Monitoring and Scheduling Techniques Project Communication Plan & Techniques;Concepts of Team Development and Conflict Management, Understand Basic Concepts Organization Types | |||
| CO-4: | Understand Risk Management Activities; Effective Risk Management; Risk Categories; Understand Software Configuration Management (SCM) |
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| CO-5: | Software Quality Assurance Activities, Qualities and Software Quality Standards ; Computer Aided Software Engineering (CASE) and there Tools, Concepts, Classification, Tool Implementation,Environments,Architecture of CASE Environment | |||
| 51 | M 451 | Managing Digital Innovation and Transformation | CO-1: | Describe the concepts of Digital Innovation and Digital Transformation Analyze its challenges, process and stages. |
| CO-2: | Understand the Digital Transformation, Technological Enablers of Digital Transformations and Managing Transformation. | |||
| CO-3: | Analysis and interpret the Strategic Management or Technology and Innovation its implications and strategy. | |||
| CO-4: | Describe as scope of Online Technology Mediated Business Models and its impact on IT and business. | |||
| CO-5: | Implementation of Challenges in the Digital Economy. To understand the cultural issues and role of leadership and management. | |||
| 52 | M 453 | Emerging Technologies in Data Base Management | CO-1: | Understanding of concept of database management, its different systems and its applications. |
| CO-2: | Analysis of various models of database management system with their degree and relationship. | |||
| CO-3: | Application of normalisation and structures query language with its various functions. | |||
| CO-4: | Analysis and application of distributes and NOSQL database management system. | |||
| CO-5: | Knowledge of advancements in data base management system and emerging models of it. |